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In the construction sector as in any other sector, web marketing is above all the way in which you will communicate on the web to present your service offering and differentiate yourself from the competition. How does inbound marketing work for construction companies? Inbound marketing is structured based on different phases that unify the marketing and sales processes in order to turn prospects into buyers.
This occurs through the exchange of quality digital platforms used by users (blogs, social networks, mailings and websites). The construction industry includes different sectors and companies, which implies great diversity and skills. Users search Job Function Email List for information via the Internet and decide on their purchase based on this. Inbound Marketing aims to ensure that the content or service offered by a company on the Internet is not only visible and easy to find by users.
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Also appears in the top positions of search engines. If you don't care, don't look for it In the past, the strategies used focused on how to get to the customer: appear in his newspaper or on his radio so that he had no choice but to discover your existence. This strategy no longer works as well as it used to, but many construction companies are still tragically dependent on it. The philosophy that guides marketing in the digital age is inbound marketing.
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