Customers feel seen and understood

Hihiva

Mixing up your content. Aim for roughly an 80:20 ratio, where 80% of the time you are posting interesting and informative content around your subject area, and only 20% of the time are you doing sales posts. So, if you are posting 5 times a week, 4 of these should be aimed at engagement – educational or witty, inviting discussion and participation from your audience. Your 5th post can be your sales pitch. Using a content calendar and planning your posts will make this much easier to put into practice.


6. NOT TALKING TO YOUR CUSTOMERS
This might seem like a mad one but a lot of companies don’t take enough time to think about who their customers are, what they are looking for, and how they can help them. The valuable social media engagement you are looking for only comes when the australia mobile phone number conversation becomes two-way, and your by your business. Avoid this lack of real communication by:Creating buyer personas using a tool such as Hubspot persona generator that you can refer back to.Use your content calendar to tie everything in – with each post consider, who are you aiming this at.



Culture starts from the top. Managers need to constantly communicate the importance of social media to team members, be willing to take part themselves and encourage everyone to get involved. The best social media accounts by businesses are those where the whole team helps, therefore creating diverse and interesting content that truly reflects the company.