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You gain the customer's attention for a longer time. Internal linking also improves the indexing of the store by search engine robots. It is good to use internal linking: on product pages, in the content on the home page, in articles, in the footer, in menu, in the logo. Content Marketing Strategy When it comes to positioning an online store, it is impossible not to mention building a content marketing strategy . Content Marketing strategy in store positioning It is also necessary to plan, create, publish and monitor dedicated content while observing the principles of SEO copywriting . What needs to be emphasized here is that it is worth ensuring the uniqueness of the content .
There are dozens of texts on the same topic on the Internet, so you won't be above average if your publications are not perceived by Google's algorithms and potential customers as original and valuable. Unique product descriptions Staying on the topic of content, it is worth noting that Email Data uniqueness should also apply to product descriptions in the store. Sometimes it is not easy, especially if you need to create product descriptions that differ only in color or some element of construction. Then you need to make sure that cannibalization does not occur .
Structured data Schema structured data , also known as structured data, are special tags placed on a given website that are used to translate the website's content to search engines. In other words, it's a way to make your website speak the same language as Google's robots. Therefore, their presence on your store's website is necessary. They need to be added to the HTML code. Own blog If you want to support the positioning of your online store, create a blog base . This is a very useful solution, especially if the store is little known and you are looking for ways to acquire customers.
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發表於 2024-2-20 15:31:31