All this learning will be very useful in our Content strategy

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Monitoring and analyzing your competition is nothing new. Businesses have always done it and for very clear reasons: Helps you make better decisions. Detect new opportunities. Helps predict the next moves of the competition. Point out problems that can be solved quickly and other types of opportunities. - Monitor your keywords There are those who think that monitoring your keywords is a thing of the past, but this is not the case since we can obtain very interesting data on their changes to be able to search for the reasons that are producing it, whether in a negative or positive way.


Here I leave you an interesting free tool to monitor keywords List Of Real Mobile Number List and a great guide on how to use it made by my friend Rafa Sospedra. - Conduct a keyword study One of the most basic aspects in any Content Strategy is to carry out a good keyword study, in this way we can prepare an Excel document with the most powerful keywords for our business and brand. Choose the key terms wisely and with a realistic vision, and mainly taking into account aspects: - Number of visits: It makes no sense to base our content strategy on keywords that can bring us few or no visits to our website.





It is realistic to reach the TOP : Before starting to create content you have to take a look at the top and see if it is really realistic to reach that position. You have to know that any keyword has a level of difficulty, and that depending on this it will be more or less easy for us to get to the first page of Google. To see if it is realistic, what I do is analyze the level of difficulty with SEMrush , and I pay special attention to three aspects; difficulty, volume of competition, and authority of those that appear in the SERPs in the top positions. keyword difficulty A difficulty level above % makes it very difficult or almost impossible to reach the Top , unless we have a domain with good authority on the Internet.