Even if they did have a strategy,

arafat1111@gmai

Innovative marketing practices are important to carry higher education through its current crossroads,” said Jim Fong, Chief Research Officer at UPCEA. “The adult learner is more savvy than previous generations, and institutions need to meet students where they are in order to have a competitive advantage in an evolving and complex economy.” “The higher education institutions surveyed know SEO is important. And many think they’re doing SEO. This study shows that most lack an outcomes-focused strategy.


Even if they did have a strategy, they, themselves, indicate they lack the skills Israel Mobile Number List to execute or the reporting structure to hold their teams accountable,” says Will Scott, Search Influence Co-owner and Chief Executive Officer. “Given the dollars they’re spending and the proven returns from search engine optimization, it’s clear that a focus on SEO would have a big impact on schools’ student funnel.” The study suggests that current SEO strategies are lacking because PCO units do not have the skills, staff, or resources to develop one.





A second contributing factor is the lack of leadership awareness of SEO-related metrics that would provide a deeper case for support to inform decisions such as budget, department staffing and employee skill development. The research was conducted as part of a two-year partnership between Search Influence and UPCEA. This partnership provides UPCEA members with custom Search Influence resources that help improve student recruitment through SEO and paid ads strategies.