To better understand evergreen content

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We analyzed 3.6 billion articles. In particular, we focused on multiple factors that are likely to lead to evergreen content, including content format and promotion channels. With the help of our data partner BuzzSumo , we've learned a lot about keeping certain content shared and getting links. Now let's look at the data. table of contents Summary of key findings How-to articles and list articles are likely to become evergreen content. Podcast episodes are extremely rarely evergreen content. Content that receives engagement on Reddit is likely to become evergreen content. There is no correlation between the number of shares on Twitter and the evergreen score. Articles that include the current year in the title are likely to be evergreen content. Types of content with a high percentage of evergreen content include “best of” lists, reports, and research.

Social Media Examiner, HBR, and Mindful regularly produce evergreen content Overall, categories such as digital marketing, content marketing, health, and entertainment tended to have high evergreen content scores. conclusion Summary of key findings 1. List articles and how-to articles are the most powerful formats for Belgium Phone Number Data evergreen content. Presentations and press releases tend to be the furthest away from evergreen content. 2. Podcast episodes are rarely shared over time. In fact, compared to list articles, podcasts are 4.28 times less likely to be evergreen content. 3. Content that is shared a lot on Reddit is likely to be evergreen content. Four. Articles that receive a lot of engagement on Twitter rarely receive shares or links over a long period of time. Five.




Articles with “2020” or “2021” in the title tend to be evergreen content. This means that content that includes the latest information is more likely to be shared. 6. Content types with a high proportion of evergreen content are “best of” lists, guides, data-driven research, and industry reports. 7. Among the publishers we analyzed, Social Media Examiner, Harvard Business Review, and Mindful tended to publish the most evergreen content. 8. The areas where evergreen content occurs most frequently are digital marketing, health, and technology. 9. Industries with relatively low occurrences of evergreen content are SEO, business, and fashion. How-to articles and list articles are likely to become evergreen content.