Focusing only on rankings

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The first mistake to avoid in SEO analysis is to focus only on keyword rankings . It is an important indicator in SEO, but it is not the only and main indicator. There are other metrics to consider when analyzing a site. analytics Here is a list of indicators you should pay attention to during SEO analysis: Organic traffic This is the number of visitors to your site from search engines. An increase in organic traffic can indicate better keyword rankings, a more effective content strategy, and more. Conversion ability This is your website's ability to convert visitors into customers or leads. Track the number of applications on the site, subscriptions to newsletters, sales and other conversion metrics.

Engagement metrics . It shows how interested your visitors are in your content. This may include site time, page views, bounce rate, and other metrics. Metrics of social networks . If you have pages on these platforms, monitor follower count, user engagement with your Hong Kong Phone Number Data posts, and other social indicators. Also keep in mind that keyword rankings can be somewhat volatile and variable. For example, Google constantly updates its search algorithms, which can affect your site's position in search results. Also, competition may increase or decrease, which affects the ranking of the web resource. Therefore, when analyzing your site, focus on which metrics you need to improve. For example, if you notice that your bounce rate is high, you may need to improve the quality of the content or the visual design of the resource to make it more attractive to visitors.



Refusing to use Google Analytics The second mistake made in SEO analysis is not using Google Analytics . This is a free and very useful website analysis service from Google. Here are some tips to help you use it effectively to analyze your website's SEO: Set up Google Analytics . You can do this by creating an account, configuring the settings for your site, and adding a tracking code to your property. Use custom reports. They are necessary to analyze certain SEO-related metrics such as organic traffic, keyword rankings, and backlinks. You can create custom reports using templates provided by Google Analytics or your own templates. Analyze traffic sources. This is necessary to determine which channels bring the most visitors to your website. This information can help you optimize your SEO strategy and focus on the sources where the most traffic comes from. Track bounce rates .