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Interactive : or the use of product placement in a video game or interactive media. For example, a video game character drinks a particular brand of energy drink to increase performance. Virtual : or the insertion of a product into existing digital content, such as adding a billboard showing a particular brand of car to the background of a shoot. History of Product Placement In fact, product placement is a marketing strategy that has been around for more than a hundred years. The first example of product placement.
It can be traced back to the s in the independent film The Garage, where the logo of a Red Crown Gas America Cell Phone Number List oline gas station frequently appeared, or to the film Metropolis, which featured the main character sipping a soda. From the iconic Coca-Cola bottle Only in that era There are no strict rules regarding product placement. Filmmakers and advertisers have quite a bit of freedom in inserting products into their stories, with independent filmmakers often relying on support from local businesses and merchants. These businesses may appear in the film as a joint promotion. For example, a character might visit a local store or eat at a nearby restaurant to advertise these businesses to a local audience.
ADVANTAGES OF PRODUCT PLACEMENT Advantages of Product Placement Advantages of Product Placement Product placement It has become extremely popular in recent years. It has also proven to be relatively more effective and less intrusive to viewers than traditional advertising. This is because viewers often associate brands with the content they love. People view characters in movies, TV shows, music videos as people they like, want to be, and want to do the same. Therefore, they will naturally have a positive relationship with your brand through those characters. without you having to say anything about the product. Your product just needs to be up there with the characters to gain any potential virality.
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發表於 2024-2-27 13:17:28