Campaign performance can be analyzed and adjustments

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On the other hand, to that audience, we are going to show you an advertisement for the product that you specifically visited on our site.In turn, the ads look like Shopping ads on Google, showing the image, price and title, as seen in the following image:ecommerce programmingAdvantages of programmatic advertisingNow knowing what programmatic advertising is, we want to tell you what its advantages are in the field of digital marketing :Targeting accuracy – Using demographics, browsing behaviors, and other criteria, advertisers can reach specific audiences with personalized messages, improving ad relevance.

Real-time and speed : Advertisers can participate in auctions in milliseconds, meaning Bolivia WhatsApp Number ads are instantly delivered to the right audience at the right time.Continuous Optimization –  made on the fly, constantly improving effectiveness and maximizing return on investment.Access to various inventories : programmatic allows access to websites and applications. This provides advertisers the opportunity to reach their audience on different platforms, maximizing campaign coverage.Globalization of campaigns : It is possible to adjust strategies and messages to adapt to different regions and cultures, expanding the reach of the brand globally.







How to implement a programmatic advertising campaign?To implement a campaign in the programmatic advertising ecosystem, it is necessary to know who intervenes and when.Advertisers are the demand for this system and reach the programmatic platform through a media agency or a marketing agency that is responsible for making the connections through the so-called Trading Desk or " negotiation table ." At this stage, the agency specifies the budget and needs of its advertising client, to define the programmatic purchase with this data.The media are the supply part of the system and make their available spaces