|
Combining understanding and knowing the customer with accessibility. The Servqual model Reliability Reliability shows the ability to provide services accurately, on time, and in a credible manner. This requires consistency in the implementation of services and honoring commitments, as well as keeping promises to clients. Sensitivity This criterion measures the ability to resolve the problem quickly, deal with customer complaints effectively.
Willing to help customers as well as meet customer requirements. In other words, responsiveness is how companies respond to what customers want, for example. tangible The tangible materials are the images of the facilities, equipment, machines, attitude moible number data of the personnel, materials, manuals and information systems of the company. In other words, tangibles refer to the effect of physical facilities, equipment, personnel, and communication materials on customers.

Atmosphere, also called service landscapes, directly influences both employees and customers in physiological, psychological, sociological, cognitive, and emotional ways. This element creates credibility and trust for customers, which is considered through professional services, excellent technical knowledge, courtesy of attitude and good communication skills, so that customers can believe in the quality of the company's services.
|
|