the text is what helps you understand if it's worth clicking

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Some insist that the color red is also great because it is about arousal and desire, while others consider it aggressive and performance-inhibiting. Still, it all depends on the context here. Whatever color you choose, depending on your brand identity and the emotions you want to evoke, also remember the contrast and size of the button: Yes, you need to stand out, regardless of your marketing goal: to grow your email list , convert subscribers into leads, or sell a product directly through your email.

But the trick is to make it eye-catching, not distracting . Bigger is not better: Find a sweet spot between big and small, and don't aggressively make a CTA stand out in hopes of generating more interest and clicks. Best practices here are: Choose CTA button colors that match your brand identity. Keep those colors consistent Country Email List across every email so subscribers associate them with actions and quickly recognize what to click on.









Make your CTA button more prominent than the email text, but keep it easy: It should also be tactile for users reading your emails on mobile devices. Make it bright enough to identify – allow it to have high contrast with the background of the mail. 3) Remember the text it contains. Another critical element of your email's CTA button design is the persuasive and argumentative text you write in it. As a marketer, you can't underestimate it: While the color, size, and placement of a CTA in an email serve to capture the user's attention and evoke an emotion,