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The easiest and most efficient way to do this is using your Audience Manager in Google Analytics, and then importing it into Google Ads. The steps, and options, to build these are an entire post by themselves! (Stay tuned for the follow up.) So for the purpose of this post, understand you can target people who have already been to your website as a whole or who visited specific web pages. Retargeting ads are a great way to bring people back to revisit your website using search, display, and even video ads on YouTube.
COVID-19 has disrupted all aspects of our society. The traditional approach to sales has been broken by stay at home orders, social distancing, and widespread uncertainty. Without clarity on when things will normalize we must adapt to grow. The days of primarily philippines photo editor face-to-face sales interactions are over for the foreseeable future, so what are you doing to overcome this challenge? The traditional sales approach relies on the salesperson to be the source of knowledge about a product, or service. This system has worked for centuries to convert leads into tangible sales.

However, now that COVID-19 has hit we cannot rely on that old system to keep revenue coming in. We must do something to evolve that system in order to survive. Who can save us? Wait, what’s that? It’s a bird. It’s a plane. NO! It’s video to the rescue! The reliance on the salesperson for knowledge has been eroding since the dawn of the internet. COVID-19 may just crush the final companies holding onto their traditional way… Today, customers in every industry are educating themselves prior to speaking with a sales person.
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