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Be it age, location, budget, personal beliefs, or on-site behavior — the choice is Tips for Maintaining Customer Loyalty Beyond Holiday Sales Mark Xavier Quadros Mark Xavier Quadros Published: November , Holidays are a busy time for businesses. Sales peak, web traffic surges, and plenty of engagement opportunities sprout up within the customer experience. customer-retention-holidays According to eMarketer’s holiday shopping predictions, US retail sales will total    , billion in . Despite these large numbers during the holiday season, most businesses see marketing and sales numbers return to normal. Customer demand slows and the outstanding performance drops off by mid-January.

Free Download: How to Build Customer Loyalty This trend is shown in the chart Phone Number List below, which outlines retail sales per month since . If we look at the red circles, we can see how sales rise in November pre-holiday season, peak in December, and decline significantly at the beginning of each year. chart displaying retail sales per month Image Source The good news is that it doesn’t have to be like this — there’s plenty you can do to replicate holiday sales throughout the entire year. In this post, we’ll explain what consumers expect from customer service during the holidays, and how you can foster relationships with your customer base and retain loyalty and sales beyond the holiday season.  customer service during the holidays? As the holiday season is when people might be more stressed about their purchases and finding solutions if issues arise, we were curious about consumer expectations for service teams and reps during these periods.

In a recent survey, we asked consumers what they expected from customer service reps during the holiday season   they could pick more than one option  , and the top expectations were: Feeling heard, appreciated, and valued by customer service representatives and teams. Being able to find solutions to issues quickly. Having omnichannel options for getting customer service   chat, email, social media, phone support, etc.   graph displaying consumer expectations for customer service during the holidays Most respondents said they have these expectations because they spend more money during the holidays and expect a higher caliber of service where they feel heard, appreciated, and valued as a customer. They also expect that businesses prepare for the holidays and have enough reps available to help people come to find solutions quickly.