This makes it particularly

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Lead ads are therefore primarily used to acquire customers.  easy for the user. If a user is interested and clicks on the lead ad, all information about a product is displayed to them on an instant form without the user having to leave the Facebook page . The contact form is equipped with pre-filled fields, making it much easier for the target group to fill out the lead form. Due to the convenient user navigation, the bounce rate is very low. By submitting the form, you as a company can easily receive a new lead.

To get the user to submit the form, you should think Phone Number List about what you can offer your potential customer. For example, e-books or white papers are often sent in return. First determine your marketing goal, then select the Facebook ad format! Before you start choosing an ad format on Facebook, the marketing goal should be considered and factored into the decision-making process. Depending on the campaign goal, the different Facebook ad formats are more or less suitable.



For some products, for example, it is advisable to focus on the product with a single, meaningful image or video and to direct the user to the landing page through the clever use of a visible CTA button and text. For example, a Facebook video ad can be used particularly for products or services that require explanation in order to optimally inform customers and potential new customers and convince them of the product. Factors & examples for successful Facebook ads.