What are the most important sections that you need to optimize in an online s...

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You have an online store, you've always heard about CRO and you know that your website needs a refresh, but you don't know where to start? Do you have a limited budget for optimization, but still want to improve the user experience on your website, to have more conversions? We thought that some suggestions and advice from people who deal with this, professionals in the field of eCommerce, who have experience and notoriety on the market, would help you. And where else can you find them all, if not at TeCOMM, the event that annually brings together over 350 speakers and over 2500 online store owners? So I asked the TeCOMM speakers what they think are the most important sections that must be optimized first in an online store .


Below you can find their answers, which we hope will inspire you and help you improve your conversion rate: Rares Banescu, Founder & CEO @ Retargeting.Biz 1. Page loading time : With increasing internet speeds, today's customers expect almost instant access to Phone Number Data any page. There are many online stores that have not yet understood the importance of this fact. 2. Homepage : From the moment a visitor accesses the online store, he forms an impression in less than 10 seconds, so the homepage is extremely important. From its design, the promoted products, to the elements that differentiate that online store from others - all of these are responsible for that first impression. 3.



The check-out process : I see a lot of online stores with such a cumbersome check-out process, that you need 10-15 minutes just to place an order. A cumbersome check-out process translates into lost orders because, let's be honest, people use online stores to save time. 4. Navigating the online store : , visitors to an online store are not willing to spend hours on end on an online store to find the product/products they are interested in. Therefore, the option to search for the product by name, products in categories with relevant names and options to filter products from each category are indispensable features of an online store. 5. Promotions : The e-commerce market has become more and more competitive, with many stores for each sector of activity. With more than half of all potential customers looking for products at a reduced price, promotions are a tool for increasing revenue that cannot be ignored by online stores.