With a marketing automation software

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One of the challenges for companies is also to engage all their employees in this marketing strategy and to encourage them to share these key contents on their social networks. This approach, called social selling, allows companies’ employees (and especially their sales representatives) to bring quality content to their prospects and prove their expertise in their core business.

Again, the goal here is not to sell directly but to create a relationship Phone Number Data of trust with its target customers by addressing them as an advisor and not as a salesperson. such as Plezi, it is possible to program publications on the social networks of our employees. Everyone wins: the marketing team ensures that the content produced is promoted to prospects and.




The sales people benefit from a LinkedIn account (or other) that is regularly updated with quality content and an expert image that will facilitate their work. Content marketing and inbound marketing are two distinct but complementary concepts. Both strategies are designed to bring qualified visitors to your site in order to engage them with your brand.