The advertising network then broadcasts,

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For example, if you visit the Greenweez ecommerce site, you could see the most recently viewed products displayed on certain blogs or websites retargeting definition  concrete example Example of a Retargeting campaign by Greenweez Properly optimized, these retargeting campaigns engrave your products in the minds of prospects to convince them to finalize their purchases. Retargeting, How Does It Work? How is it possible to find products or services previously viewed on other platforms? Heres whats happening behind the scenes when you see these ads Step  On its website, a company places a piece of tracking code, sometimes called a pixel.


Time  Each time a customer visits a product page on the site, a pixel containing information Albania WhatsApp Number about what they saw is downloaded. This information then forms part of a customer profile kept by an advertising network used by the company Facebook, Google, etc They are then tracked via a cookie placed in the Internet users browser. Time  When the latter visits another website or a social network, the cookie indicates to the advertising agency like Facebook Ads its browsing history. Time   to the client, advertisements which correspond to the pages previously visited.





Please note that the tracking pixel is imperceptible to visitors and does not affect the performance of your site. Likewise, it is impossible to know the exact identity of the consumer you are retargeting. The Different Types of Retargeting Retargeting strategies can be classified into two categories static retargeting and dynamic retargeting. Static retargeting With this type of retargeting, customers receive generic ads, about the company or brand. For example, if you run a travel agency and someone visits your website, you can choose to retarget them with general advertisements.