Google ad On the other hand, with a visua

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This icon representing each website is in fact displayed first, to the left of the URL in the Google SERPs. The breadcrumbs or URL, now displayed in black, therefore move up to the first line, while the page title is placed in second position. Google Favicon In addition, advertising links are now simply differentiated by an “Ad” in black on a white background.

This new display therefore tends Email Data to create confusion for the user, to the extent that it becomes more difficult to differentiate between a sponsored ad and an organic result.l experience now identical on mobile and desktop, Google offers its users a better understanding of the information displayed, regardless of the terminal used. How to display a favicon in Google desktop SERPs? Do you have a website and want to optimize your visibility in Google results pages by displaying a favicon? You must of course start by creating an icon representing your website.




The latter must obviously respect the conditions of use of the search engine and not promote elements considered inappropriate. Otherwise, the favicon will be replaced by a default element. It is then necessary to authorize Google to explore the favicon file and your home page. Your favicon must be square and have a minimum size of 48 x 48 pixels, or be in SVG format. Google will then resize the file to make it appear in the SERPs. Additionally, the URL of this icon should not be changed regularly.