It is important for the owner to reduce costs

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We test offer A, we receive: 30 applications for 7500 rubles, qualification 96%, 5 sales. Lead form. We test offer B and receive: 70 applications for 1500 rubles, qualification 15%, 1 sale. We are testing 2 parameters: a new offer and different landing optionsWe are testing 2 parameters: a new offer and different landing page options. Which offer and landing page worked better? In terms of the cost of a lead, we can conclude that it is the second. But having studied the funnel further, we saw that CPO from the second offer is almost 2.5 times more expensive, although the cost of the application is 5 times lower. How to prioritize when running hypotheses Priority depends on the stage of launching advertising campaigns and their scaling

The primary hypothesis is always A/B testing of creatives. This is an indicator Email List that will allow you to further reduce the cost of a click and increase the number of applications. Testing audience segments: Here, first of all, we look at the “warmth” of users in a particular segment - the priority is a warmer audience. Testing by decision maker. We often work with projects where decision makers have different decision-making motives depending on the segments. Telegram channel Completo Let's look at the example of one of the projects Task: promoting a product for automating work with freelancers. Target audience: business owners, accountants, HR specialists of large companies with a large number of freelance specialists.


   


The company has 3 main target audience segments, for which different product properties are important. and speed up the work process - reduce employee working hours. It is important for an accountant to simplify the work with employee payments. The HR director strives to speed up the process of bringing a new employee to work. This must be taken into account when creating and testing creatives. Thus, the order of work will be as follows: Each segment has its own pains and needs. Based on them, creatives are developed - visuals and messages are selected.