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Do you have any questions or your own experience regarding branded Wikipedia pages? Ping me on Twitter. [Michal Pecánek] Article by Michal Pecánek SaaS SEO consultant with over 6 years of experience. Before going freelance, Michal was an SEO & Marketing Educator at Ahrefs–creating content for the blog and managing a team of guest writers. Keep Learning How to Create & Optimize Landing Pages for SEO (Step-by-Step Guide) Landing pages are web pages designed to convert traffic into leads. In this guide, you'll learn how to optimize and rank your landing pages. SEO Analytics: The Simple Step-By-Step Guide SEO analytics is the process of collecting and analyzing raw data to better inform your search engine optimization efforts. Content Refreshing: A Step-by-Step Strategy (Based on Updating 50+ Posts) Learn what content to refresh and how to do it right to increase organic traffic and ensure your site's information is updated and relevant.


A 5-Step Online Reputation Management Guide (That ANYONE Can Follow) Ever Googled Special Data yourself (or your company) and seen a negative comment or review? Then you should consider proactive online reputation management. Follow our simple 5-step guide to get started. SEO Leads: A 6-Step Guide on How to Get SEO Clients Whether you're an established SEO agency or a freelancer just starting out, leads are the lifeblood of your business. Here's how to get them. What Is Share of Voice? How to Measure It Across Channels By Michal Pecánek ✓ Reviewed by Joshua Hardwick August 13, 20209 min read Avatar Michal Pecánek SaaS SEO consultant with over 6 years of experience. Before going freelance, Michal was an SEO & Marketing Educator at Ahrefs–creating content for the blog and managing a team of guest writers.




Get the week's best marketing content Email Subscription Subscribe Contents Why is SOV important? How to measure SOV in organic search How to measure SOV for Google Ads How to measure SOV for social media How to measure SOV for mass media channels Share of voice (SOV) is traditionally a measure of your advertising share compared to competitors. However, with most brands now fighting for visibility on organic channels like social and search, we can broaden that definition to how visible your brand is in the market. The formula to calculate share of voice is: SOV = Brand visibility value / Total market visibility value … where the ‘visibility value’ depends on the most suitable metric for the channel you’re measuring. In this guide, you’ll learn why SOV is one of the most essential marketing KPIs and how to measure it in today’s complex omnichannel marketing world.