Introducing key points step by step from advance preparation

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Companies disseminate information online by using not only owned media, but also paid media, which places advertisements for the company on other companies' websites, SNS such as Twitter and Facebook, and various word-of-mouth bulletin boards. There is " earned media, " which is used to disseminate company information . By utilizing these in parallel, you will be able to acquire new customers and strengthen relationships with existing customers. In addition, owned media not only makes your company's products and services known and induces them to purchase, but also enhances your company's reputation by regularly disseminating information and disclosing your management vision, strengthening CRM for existing customers, and serving as inside sales.


It is used for a variety of purposes, including: Furthermore, from the perspective Canada Phone Number Data of securing human resources, using owned media to brand your company to job seekers who are interested in your company can directly lead to an increase in the number of actual job applications. Masu. In this article, I would like to explain the key points involved in creating such owned media, from the preliminary preparations to the construction process, key points in actual article creation, and keyword analysis. listing banner table of contents Before creating your own media...things you need to prepare Decide on the management purpose of owned media decide on a goal.




Decide who will be in charge of owned media Construction Build media in-house Outsource media construction <How to create owned creation Decide on countermeasure keywords Devise article structure Write articles <How to create owned media ③> Analysis Creating owned media requires time and effort... Before creating your own media...things you need to prepare Here, we will first introduce the things you need to prepare before creating your own media. Decide on the management purpose of owned media The first thing you need to decide when creating owned media is why you want to run it. It will also vary greatly depending on whether you are doing it as part of your corporate branding strategy, whether your priority is to acquire new customers, and whether your company's products are targeted at general consumers or B2B.