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Like everything else in life, this is also a competition where you need to stand out among millions of stories, photos, and videos posted every day. New call-to-action It seems that a random shared image can get an enormous number of likes and comments, while a carefully prepared post can easily leave you empty-handed. This might seem like a mystery where you see the only solution in a crystal ball that will give you the insight into your followers’ preferences. If your knowledge of witchcraft is insufficient, you can always turn to psychology.

Many people don’t use this powerful resource because they Phone Number List think they need knowledge that’s hard to come by. But the key to successful marketing is creating an emotional bond with your target audience, and you can achieve that with just a basic psychological knowledge. We’re about to show you these basics behind the most popular sharing platform, that will make sure your brand will attract followers and engage users. A picture is worth a thousand words image2 We’ve heard this saying a thousand times, but have you ever wondered where it comes from? Have you ever pondered the cause of Instagram’s enormous popularity?



It’s a well-known fact that we prefer images and respond much better to visual content than written. Even when you read words, what forms inside your brain are pictures, right? We all have a kind of a visual dictionary based on familiar words. This basically means that every time we read, there’s a translation process inside our brains. It’s not some complicated theory. Just think about why we’re usually disappointed with films based on the books we’ve read – because they’re so far away from the characters and locations as we pictured them. Marketing is a storytelling process .