Would you have chosen other brands to reminisce

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For many marketing experts, the change was a mistake as it destroyed a brand built over 17 years, along with various other criticisms and memes that emerged after the rebranding announcement. And why did so many brands rebrand in 2023 again? You’ve probably noticed that since COVID-19, the world has been undergoing significant and increasingly accelerated changes. In the branding world, this is no different. A study by Hanover Research showed that 75% of companies underwent a brand overhaul since 2020. Another survey by UPCity in 2022 concluded that 51% of companies changed their visual identity since the COVID-19 pandemic.

What has motivated these companies to invest in this type of repositioning? From what I’ve gathered studying the subject, I arrive at two main points: necessity and opportunity. Necessity is driven by reasons like mergers, leadership changes, or a crisis that impacts how the  Whatsapp Number List company is perceived by the public. On the other hand, opportunity arises from growth expectations, significant changes in the product or service, or even a company reorganization in the face of the market. Regardless of the reason that leads a company to invest in rebranding, this is a time-consuming process that doesn’t.



Bring financial gains in the short term. Depending on the chosen strategies, it can bring discomfort to the audience. However, it should always (or should be) a strategy that seeks to build a better future. 2023 saw over a hundred brands go through their rebranding process, but this is our list. Did any brand here also catch your attention? If you were to write this text. about? Share this text on social media, sharing your opinion with us.Content Marketing & Artificial Intelligence: How to use AI beyond copy creation in your SEO strategy Sylvia Szterenfeld Sylvia Szterenfeld Project Manager Dec 27, 23 | 9 min read ✓ Human crafted content semantic search optimization Need content for your business? Find top writers on WriterAccess! Try for free It’s fair to say that AI has been the biggest surprise of the last year.