Although we had already

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This is why the, mx (Mexico),(Brazil), etc. exist. That is,Lesson 4: Going international is a mentality It is not new that the media constantly reminds us that digital transformation is here to stay and, for it to give results, it is not enough to open a website and a couple of social networks, but we must build an entire business mentality so that these media communicate with each other. But the result will be a stronger brand proposition and visible business results. With digital internationalization it is the same.


There is no point in translating a website into another language Gansu Mobile Number List and producing content for other countries if as a company we do not adopt strategies together and build business values ​​that are truly international. Therefore, this implies knowing the laws of traditional internationalization, since it involves hiring people from different countries and dealing with consumer policies that vary from one territory to another. If a company does not prepare with these issues, it is destined to fail.





Google may be the king of information, but the more we delve into the practices and its rules of the game, the more we have to master the copyright, tax and other policies of the world. And yes, we are talking about digital, but digital also has laws that we must follow. This is how Rock Content acquired the American firm Scribble Live in 2019 and our triumphant entry into the United States market in 2020. Although we had already built dynamics to work among Latin Americans, we were now going to face not only a change in making business decisions, but also a corporate cultural change, a development of our Cultural Intelligence .