Marketing actions

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Vitor Peçanha Aug 9,  | 6 min read concept of market share or market share No matter how innovative a company is, it is expected that it will have competitors with whom it competes for a greater market share. This participation, also known as Market Share , represents—among several particularities—the portion of the public that your business was able to conquer, which is directly proportional to the income generated by that part of the market. Do you want to know more about the importance of the concept of market share, understand how to calculate it and even consult advice on how to increase this indicator for your company.


We show you all that below! What is market share? We can Croatia Phone Number List understand the idea of ​​market share from several aspects. Whatever parameter is used, the objective is to determine, through percentages, to what extent companies in the same field of activity stand out from others . If we imagine the potential market of a company in a certain sector as if it were a pizza, the market share would be the slice of that public that consumes your products and services. In that case, it is about brand penetration .





an important data to plan and evaluate the company's Marketing actions . We can also evaluate market share from the point of view of sales volume or even the number of users , if the company operates in the digital asset industry. Another way of looking at market share is as a reflection of the size of the company's operation compared to its competitors, something that is closely related to the value of the brand , and of the company itself, in the market. How to increase your company's market share? It's time to check out the important tactics that companies use to increase their market share.