However, it has hardly been a discovery

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In a dimension, by the way, where you have to be. Artificial intelligence and advertising AI has been, without a doubt, the great winner of In this year we have discovered incredible tools and begun to understand the enormous opportunities it offers to the business.and is presented as the year in which companies will implement artificial intelligence in their advertising campaigns.

Customer segmentation, task automation, personalized advertising or data analysis are some of the opportunities offered by having AI in the advertising strategy. Although the advances are already enormous, we will undoubtedly conti Cameroon Phone Number List nue to see new models and unexpected and very effective functions. Digital advertising will benefit from all this in Greater personalization to have a better impact Related to the previous point, with the development of AI, machine learning and Big Data, no one doubts today that the effectiveness of a campaign has a lot to do with the ability to impact the user interested in the information we offer. We now have at our disposal the technology that will allow us to send increasingly specific and relevant advertisements to the right person.


Respecting privacy, a consumer demand Google's decision to eliminate cookies has a lot to do with the demands of users, who are increasingly concerned about being aware of the data they share and who they reach when they browse the Internet or visit websites. social networks. Brands and platforms work in parallel in the challenge of complying with legal regulations and, in addition, prioritizing user privacy. Transparently collecting data and providing clear, easy-to-understand information about what to do with it is essential for brands. More and more, without trust there is no conversion. Voice and visual search The ways of searching online are changing. Everything no longer goes through Google and, above all, searches are no longer done exclusively by typing the terms. And online advertising must have this very clear. Voice search in virtual assistants like Siri or Alexa continues to grow and image search is also starting to take off.