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Which of these possibilities work for you and your audience. Here a few Facebook targeting options to try!Broad targetingIf you’re just getting started, are unsure of who to reach, and have some budget to put towards these ads, go broader in your targeting. You can select age, gender, and location to see which of these demographics perform better—and which performs best. Once you figure out which demographics work for you, begin scaling backwards to cut out under-performing segments based on your results.



Detailed targetingIf you are working with a smaller budget Thailand WhatsApp Number and just getting started, we often recommend starting with a narrower audience that may be more likely to be interested in your app, especially if it’s meant for a niche market. Scroll down to the ad set level to Detailed Targeting and begin typing in some relevant keywords. If you aren’t certain where to begin, try searching for interests that your users may have. For example, if you are a food delivery app, target people who are interested in food, pizza if you offer it, or eating out, and so forth.





Another option could be to target people who are interested in a competitor of yours.Lookalike custom audiencesAnother excellent option to find relevant new users is to create a lookalike audience in Facebook Ads Manager’s Audiences tab.Facebook ads manager custom audienceHere, you can create custom audiences by uploading email lists you may have, such as leads, newsletter subscribers, or customers. Or you can use your website pixel to create custom audiences, such as website visitors. Or, since we’re on the subject of mobile apps, you can create custom audiences based on app events, such as installs, add to carts.