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needs of a specific audience. In practice, the 4Ps represent the four main decision variables that companies must consider when developing their marketing strategy, and it is precisely about them that you will learn below! From the 4 to 8 Ps of Mix is a valuable tool for companies as it provides a framework for developing effective marketing strategies, taking into account the target audience and business environment. But after all, what are the elements that make up the Marketing Mix? 4 Ps of Marketing Product : The first “P” refers to the product or service you are offering..
In other words, what it is, how it works, what its features and Phone Number List are. It’s important to understand your product in detail to meet your customers’ needs. Price : The second “P” is price, referring to how much the product or service will cost customers. You need to take into account factors such as costs, competition and the value perceived by customers. Promotion : the third “P” addresses promotion, that is, how you will publicize and promote your product or service. Promotion involves advertising strategies, digital marketing, public relations and other tactics to reach your target audience. Place :.
the last “P” refers to the location, or distribution channel. Here, you need to define where and how customers can purchase your product or service, whether it will be in physical stores, online, through resellers, etc. 5 Ps of Marketing In addition to the already mentioned product, price, place and promotion, the people factor is added to the 5ps . Refers to the individuals involved in purchasing and consuming the product or service. This includes not only customers, but also employees, suppliers and any other interested party. Therefore, understanding people's needs, desires and behaviors is fundamental to the.
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