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Now all you have to do is convince your customers to subscribe to your newsletter. The channel for direct customer dialogue is now available to you. Use obvious things like your check-out page , thank you page and order confirmation to sign up for your newsletter. Anastasia will show you how you can also gain newsletter subscribers . e-mail marketing_personal approach Once this hurdle has been overcome, nothing stands in the way of your email marketing. Now you can finally send your customers the content that interests them and brings them back to your shop. With the “Cohort Analysis” report from Google Analytics, for example, you can divide customers into groups, so-called cohorts, based on their user or purchasing behavior.
You can now send relevant content to these customer groups with similar characteristics Special Data on a regular basis or on a campaign basis. Content tailored precisely to the needs of the cohort. check-out page for newsletter registration Encourage your customers to sign up for a newsletter, discount campaigns, vouchers, etc. before or when purchasing. As you can see from my next screenshot, I am an avowed Moomin fan. I regularly receive emails about discount promotions, information about similar products, further information about promotions and so on. I have been encouraged more than once to visit the website and the shop or to interact with the social media channels.
If I wasn't a returning customer (okay, I'm probably already a regular customer) and therefore already convinced of the offer, I certainly wouldn't be so willing to open the email and follow the links. Since there is now a basis of trust, I make the decision more quickly or even unconsciously. And hey presto! There's another Moomin mug in my shopping cart that _registration newsletter Also use the thank you page and order confirmation email to send your customers further information about the order, additional products, vouchers or further content.
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發表於 2024-3-5 11:50:24