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51% of online users surf the internet using only their mobile phone; 58% of users who visit a mobile version of a web page will leave it if it takes more than 3 seconds to load; Searches that include words like "where to buy" or "near me" have increased by 200% since 2017. Google ranking factors There are a lot of ranking factors that have not been officially confirmed by Google, but the following are used by Google for this very purpose, to rank web pages. Backlinks It represents those links that allow the transition from one website to another; In 2016, Andrey Lipattsev stated that backlinks are one of the most important ranking factors used by Google.
These backlinks differ from each other and depending on certain criteria, they may perform better or worse. Even if it is not known exactly what it means for a backlink to be perfect, Google claims that it would be advisable for it to have a connection Hong Kong Phone Number Data with a recognized and well-ranked website that deals with the same topic. Relevance Google uses a number of algorithms that allow it to understand user needs, and sites that want to be at the top of searches must meet user needs. For example, if most of the search results for "coffee maker" are blog articles, this indicates that users are interested in finding information about the topic and not necessarily interested in purchasing.
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In such a situation, the most suitable would be to enter in the blog section of the online store an article about the subject, in which to include the keywords; later, the user will be able to migrate to your online store, even more so if you include links to the products you mention in the article. If you make the connection between pages with the Content Gap Ahrefs tool, you can also analyze the keyword rankings, to know which words to focus on; for example, in the case of "coffee machine" the ranking of websites is also done according to the quality of coffee machine brands, so it is important to address in the online article also information about the most recognized brands in this field . Freshness This ranking factor is query dependent, being more relevant and powerful for queries that require new results.
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