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This is how large stores have reacted to the tax increase The large distribution companies have reacted quickly so that the VAT increase does not affect customers. Firms such as Mercadona, Eroski, Lidl, Alcampo, Día and El Arbol will not pass on the increase. In addition, they have rushed to launch different discounts so as not to 'punish' consumers excessively. Get to know them. These are some of the actions that large stores in Spain are carrying out these days to face the increase in VAT , which came into force on September 1 : -- Mercadona : The supermarket chain chaired by Juan Roig announced a few weeks ago that it would assume the VAT increase . Mercadona sources explain that, among other measures, in the last four years the number of available references has been optimized, the efficiency of logistics has been improved and the cost of labeling has been reduced, measures with which they estimate to have saved, last year alone, more than 700 million euros .
Eroski : It has announced discounts on the price of 1,500 products , both food ( deli, frozen and dairy products ), as well as school supplies, gasoline, household appliances and computers, starting this weekend. They have calculated a 1% saving for their customers in the shopping basket between September and January, but only in this first month of VAT increase they estimate it at more than 2 million euros . -- Lidl : The increase in VAT will not affect the customer either, and Middle East Mobile Number List throughout this month of September it will apply a symbolic 21% discount on some of its items. -- Alcampo and Día : both supermarket chains have also decided not to increase VAT on their products. -- The Tree : has opted for a promotional strategy, in which customers who make purchases of more than 40 euros will receive the amount of their purchase in cash in discount vouchers worth 10 euros, which the consumer can use in the next four months.
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El Corte Inglés : has not publicly expressed its position on VAT, although the firm already announced in June that it will reduce the price on a total of 5,000 products.We must not avoid the protests The sources consulted explain that the Government was not concerned, at any time, by the protests that were held yesterday in Madrid against Merkel's visit . Quite the opposite: the slogan was raised that they should not be avoided . And with a clear and concrete objective . Send a message to Brussels that the reforms undertaken by the Government are profound and serious. The best proof of this is, precisely, the strong social protest in the streets for applying the harsh recipes dictated by the European Commission. A very significant image that the Executive did not want Merkel to miss during her fleeting stay in Madrid.And with a clear and concrete objective .
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