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AI-powered copywriting gives you better results with less work. See how you can start optimizing your landing page copy with Smart Copy—for free. Imagery Your post-click landing page is the user’s first impression of your brand—so you have to be looking your best. There are endless theories out there regarding what colors and images you should use on your landing page to bring you closer to converting visitors. Before relying on those “best practices” to provide the results you’re looking for, you should always, always, always let your copy inform your use of imagery.

One way to get started is to make sure the header on your post-click  Denmark WhatsApp Number Data landing page matches the keywords and/or CTAs used in your PPC ad. Let’s use the Deel payroll search ad as an example. Take a look at their post-click landing page: Image courtesy of Deel. The landing page doesn’t imply Deel will do the payroll for you (as they state in their headline). However, the keywords “world,” “work,” and “international” all work in tandem with the image of the young employee dressed in casual clothing, wearing a backpack, and smiling.

Even without reading the descriptive text, you can tell that you’ve landed in alignment with where you expected the ad to take you. (Excitement and interest sustained ✔️.) As a B2B company, Deel is less likely to be targeting the persona shown in this image. However,to landing pages with realistic, human imagery instead of stock images. Instead of using the header of this post-click landing page to feature a picture of a hiring manager, Deel creatively uses the image of a satisfied employee (the woman looks ecstatic) able to work remotely from anywhere in the world.