The end result is likely less dependence

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However, it is incredibly important to note that MUM is still in the early stages of what it will ultimately be capable of. As Pandu Nayak, Google Vice President of Search, points out: “Though we’re in the early days of exploring MUM, it’s an important milestone toward a future where Google can understand all of the different ways people naturally communicate and interpret information.” Will Google’s MUM Kill SEO? As you can tell, the addition of Google’s MUM is leaving a lot of digital marketing experts worried about the changes to come. The truth? While there will likely be some significant changes.

In how content marketing works, the idea that consistently publishing engaging and informative pieces that meet user intent will likely still remain the same. Here are a few possible things we can expect moving forward in a post-MUM era. The potential end of Canada WhatsApp Number Data keywords When it comes to performing searches, users are at a huge advantage using MUM. The intuitive nature of the program makes it almost like a personal assistant for web searches that engages in a conversation with the searcher. on keywords, as MUM will be able to pull important pieces of information from a wide range of mediums and topics.



Less reliance on written content Don’t get us wrong. Written content like blog posts and articles will always be important. But MUM utilizes video, image, and audio media to get information, too. That means if you happen to mention an art exhibit in New York on your podcast, Google will be able to tell from that audio that your episode includes that information and add it to search results. More competition for search The other aspect that might be a problem for SEO experts moving forward is the increase in competition for search.