SEO in Crisis Management: Protecting Your Brand in

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The sales department is under pressure from shortterm objectives while the marketing department is more of a mediumlong term affair. To foster collaboration between sales and marketing, it is essential to start by setting complementary objectives for them. Since the sales department must sign Its all about conversion rates. You want to know more ? Here is our methodology for defining complementary objectives for marketing and sales . Aligning marketing and sales means working together on the profile of the ideal prospect


To summarize marketing must generate qualified leads and the sales department must Mexico Phone Number Data convert them. For this to work perfectly, it is essential that marketing and sales collaborate to work on a common definition of what a qualified lead is. Were talking about Buyer Persona. The idea here is that marketing and sales together identify a list of criteria that characterize your ideal prospect, as well as the criteria that conversely characterize a bad prospect. From then on, marketing will be able to transmit,





Best leads to the sales department and your lead  customer conversion rate will be even better. To work on your ideal prospect profile, click here. Aligning marketing and sales means committing to an SLA To foster collaboration between marketing and sales, it is important that both departments have written commitments to each other. For this, we recommend that you work on an SLA. A Service Level Agreement. The SLA clearly defines how many leads marketing must pass on to sales, as well as when and how sales must manage them.