Prescriptive and predictive analytics

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We can compare it to the dashboard of a car, which presents information so that the driver can continue driving safely and successfully. The dashboard does the same with your business: it presents a panorama where it is possible to identify what is going well and where corrections need to be made. KPIs show performance and determine where your resources can be best applied, in addition to observing whether messages are achieving your objective. On your dashboard, you can – and you should! – include everything from basic to more complex KPIs.


Some KPIs are: Users, sessions and views Dwell time bounce USA WhatsApp Number Data rate The most complex ones may include: Cost per lead Visitors who complete purchases and the percentage that converts Sales closed through acquisition channels  The possibilities are endless! It is easier to understand your performance with a visual display than to economize on data that is irrelevant to your objectives by retaining only the KPIs and putting them aside.





Thus, it is possible to perceive insights and information that could be hidden. . Prescriptive and predictive analytics With the study of what was presented in the panel, it is possible to separate two scenarios: The prescriptive, which points to situations that can be corrected and optimized with momentary applications; Predictive, which indicates consumer trends by their behavior and helps the marketing and sales team prepare for the future. The company can be more proactive – ideally – rather than reactive. That is, having the ability to deal with problems before they cause harm, from the beginning , or even because of the possibility of them happening.