For large companies,

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Ou may be performing an AB test on a campaign that you urgently need to know the results of. However, in order to carry out a deeper and more accurate analysis, a greater number of results are needed, and this can only be achieved with time. By leaving an AB test available for longer, you allow more public interactions with it, bringing more results, and thus, a greater possibility of data analysis. Patience is a perfect ally when performing AB tests

. Ignore the test and follow intuition ADVERTISEMENT When analyzing the results, it may Jiangsu Mobile Phone Number List seem better to leave them aside and simply follow your intuition of what seems to be the best option. This is another of the myths of AB tests, because for many it may be easier to be guided by the option they had considered at the beginning, but it is the data that the test provides that will tell us with certainty what is bringing better results and under what conditions





. AB Testing Doesn't Work for Websites Here I can answer that this depends on the context and the performance of the website to which the test is going to be applied. It is not the same to analyze a website with 100,000 visits per month as one with 100, since the intensity of interactions allows us to have more data to interpret. For large companies, it makes much more sense to put it into practice, however, performing the AB test on a small scale for a website with few visits can provide valuable insights , especially if you are working with a content marketing strategy . The science behind the analysis To get