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February 2016: Marketing Action Calendar for Restaurants

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發表於 2024-12-23 13:48:07 | 顯示全部樓層 |閱讀模式
February is here , the shortest month of the year but no less intense. Let's remember that it has one of the most exciting days: February 14, Valentine's Day.

February starts off very sweet, the 1st is the  Day of Decorating with Candy  and Dark Chocolate , think of candy garlands and recipes with this chocolate. You can encourage your customers to take a photo of the decoration and share it on their social networks , mentioning your establishment and with an attractive hashtag.

Day 2 is  Crepes  and Groundhog Day . Go for sweet crepes for breakfast and savory ones for snacks or lunch. Also, to honor this day that even has a movie, 'Groundhog Day', we offer you some recipes for groundhog WhatsApp Number Database shaped cookies or cupcakes in the shape of this little animal . On day 3, include  carrot cake on your menu; this dessert is one of the most popular nowadays, even those who hate the orange vegetable like it.

Solidarity actions in restaurants
February 4th is World Cancer Day . Join the charity cause by creating a menu in which part of the money is donated to the Spanish Association Against Cancer (AECC), so that your clients can do their bit in the fight against this disease. You can also encourage them to share the action on social media so that more people can join in.

This day is also Zombie Pride Day , zombies of the world, let's unite! You can organize a party for those lovers of the undead, invite them to come dressed up and prepare a menu similar to the one we already recommended for Halloween . We already know the popularity of these celebrations, especially among young people.



In Spain, the arrival of Carnival is celebrated on Fat Thursday, which this year falls on February 4th. In many towns and cities, especially in the eastern regions of Spain, this day is celebrated as a popular festival with different customs, although it basically consists of a day where gastronomy plays a very important role and we are talking about hearty recipes , let's listen to the saying "Fat Thursday, sausage in the pot". If Fat Thursday is a tradition in your city, prepare the best typical dishes to gather strength for Carnival . If it is not, sign up for it!

On the 5th, we celebrate Chocolate Fondue Day  and  Wear Red Day , so prepare a chocolate party and raffle off a dinner for two among those customers who wear a red garment , take a photo and upload it to their networks mentioning your restaurant. It's a way to build customer loyalty and generate 'buzz' about your establishment by sharing the action on social networks.

Carnival at the restaurant
Carnival is celebrated on the weekend of February 5-7  , so make the most of it by throwing a big party . You can let everyone choose their costume or propose a theme and adapt your cuisine for those days, for example, an oriental party with oriental food, or all Mexican, with tacos and tequila. In this case, you can use clichés. The decoration of the restaurant will be an essential part, don't forget it.

On Sunday 7th is the Super Bowl , the final of the National Football League (NFL), the main professional American football championship in the United States, which is gaining more and more fans in our country. All you need is a big television, drinks and typical American food and you will find a few fans queuing at the door of your business. Guacamole, onion rings, beer, hamburgers, chili dogs, nachos... choose from the most appetizing dishes for the Super Bowl .

On the 9th, focus on  pizza. If this dish is on your menu, prepare a new recipe, offer a discount for the day, or let customers decide what toppings they want on their dough. If you want the most original one, name it whatever its creator chooses and add it to your menu .  On the 10th, go for brownies for dessert, or cream cheese brownies . It's a day for both. This is another of the most popular desserts, so don't miss the opportunity to pay tribute to it in your restaurant.


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